Building Red Water Inc. A Founder Spotlight on Kyle McManus and Lorenzo Corsetti

Founder Spotlight: Kyle McManus & Lorenzo Corsetti

Building Red Water Inc. with Long-Term Ownership, Discipline, and Scale in Mind

Red Water Inc. was founded in 2025 by Kyle McManus (20) and Lorenzo Corsetti (26) with a shared belief that most companies fail not because they lack opportunity, but because they lose control the moment they are acquired.

When Kyle started MK Asset Management at 18 years old, his mindset was simple: what do I have to lose? If it failed, the experience alone would be worth it ten times over. That willingness to risk failure in exchange for learning laid the foundation for what would eventually become Red Water Inc.

Across industries, the founders observed a familiar pattern. Once a business is bought by private equity or absorbed into a large parent company, founders are sidelined, teams are stripped, and long-term scalability is sacrificed for short-term returns. Red Water Inc. was created to challenge that model.

Rather than acquiring companies to sit back and extract value, Red Water was built to found, acquire, and actively operate businesses, scaling them as a unified team with shared leadership, shared boards, and a long-term ownership mindset. Each subsidiary is structured as a Delaware C-Corporation, aligned under a streamlined governance model designed for speed, clarity, and accountability.

Why a Holding Company

The holding company structure was not theoretical. It was practical.

As Kyle began developing HullShare, a technology platform alongside MK Asset Management, it became clear that placing a service-based asset management company next to a technology startup confused investors and limited credibility. Rather than choosing between them, Kyle and Lorenzo made the decision to keep both and place them under a parent company built to support multiple industries, multiple business models, and long-term scale.

Both founders share a competitive drive and a genuine enjoyment of building and scaling companies. Red Water focuses exclusively on businesses with national or global scalability, avoiding ventures constrained to local or regional operating models. Every company founded or acquired must have clear upside at scale.

A Partnership Forged in Pressure

Kyle and Lorenzo’s partnership began during MK Asset Management’s most difficult chapter.

At the time, MK was operating out of a garage and was dangerously close to bankruptcy. Kyle hired Lorenzo through Indeed as a boat sales representative. Lorenzo moved from the Chicago area to Santa Rosa Beach to work with a young founder running a struggling company from a garage.

In Lorenzo’s first week, he closed four deals. Not massive wins, but meaningful ones. More importantly, he did so without fully understanding the company’s systems or challenges. After those first days, Kyle knew Lorenzo was not meant to be a sales rep. He was meant to be a partner.

When Lorenzo was approached about stepping into the role of President, he immediately got to work. He began building product lines, forming strategic partnerships, guiding key hires, and helping stabilize and scale the business. Lorenzo was instrumental in the company’s Texas expansion and remains central to Red Water’s execution strategy.

Kyle states plainly: Red Water would not be where it is today without Lorenzo Corsetti.

Clear Roles, Shared Vision

Kyle McManus serves as CEO of Red Water Inc. and CEO of each operating company. His focus is scaling existing businesses, driving revenue growth, and building elite teams. Under his leadership, MK Asset Management achieved over 170% year-over-year growth, with projections reflecting continued aggressive expansion driven by systems, people, and market opportunity.

Kyle’s leadership philosophy centers on ownership and autonomy. He believes companies are only as strong as their teams and prioritizes hiring top-tier performers. Micromanagement is discouraged. Employees are expected to think like owners, make decisions, and contribute ideas that directly shape the company’s trajectory.

Lorenzo Corsetti serves as President of Red Water Inc. and President of each operating company. He focuses on partnerships, external development, internal innovation, and execution. Lorenzo takes ideas from concept to completion, including new product lines, acquisitions, and long-term partnerships that support Red Water’s aggressive growth strategy.

The partnership works because it is complementary. Lorenzo executes and expands. Kyle scales and compounds. Both are deeply involved in vision and strategy, often generating dozens of ideas in a single working session.

What Red Water Actually Does

Red Water is not a passive investor.

The company actively founds, acquires, operates, and scales its portfolio companies. Teams are built internally. Systems are shared. Leadership is hands-on. Red Water exists to give its companies the people, structure, and discipline required to reach their maximum potential.

Why Marine Became a Core Vertical

Marine was not chosen randomly. MK Asset Management was Kyle’s original company, and Lorenzo joined as President rather than pushing for an exit. Together, they identified massive opportunity in scaling marine asset services across B2B and B2C markets.

By shifting liability, risk, and operational burden away from dealerships and onto MK, the company was able to save partners money while delivering consistent service. The same model applies globally across boat, RV, and vehicle dealerships. The founders believe MK has the potential to become a nine-figure revenue company operating nationally and internationally.

HullShare followed a different path. Inspired by a conversation with Kyle’s mother, the idea was simple: create an Airbnb-style platform for boats. Built by Kyle over eight months, HullShare allows renters to access boats worldwide using renter’s insurance and a boating license, without captains or commissions. The platform operates on a subscription model and represents a scalable technology pillar within Red Water’s portfolio.

Lessons Learned Early

Two lessons shaped Red Water early.

First, scaling teams is difficult. Communication during chaos requires complementary leadership, and Lorenzo’s presence helped stabilize and translate vision into execution.

Second, hiring professional management proved far more challenging than expected. Finding true A-players required patience, discipline, and iteration.

Remembering Jason Arundle

No founder story would be complete without acknowledging Jason Arundle, MK Asset Management’s first team member.

Jason and Kyle cleaned boats together, faced bankruptcy together, and believed in the vision when there was little reason to. During one of the company’s lowest points, they stacked wakeboards and skimboards on suitcases and called them desks, cold-calling all day in an attempt to survive.

When Kyle told Jason he would understand if he wanted to leave, Jason smiled and said, “I’m not going anywhere. Let’s build this thing.”

Jason passed away unexpectedly in November 2025.

Kyle credits Jason’s belief, dedication, and obsession with the mission as foundational to MK’s survival and growth. The upcoming launch of J’s Rust Cutter, a product Jason helped create, stands as part of his legacy. Red Water will also launch the Jason Arundle Foundation, focused on introducing underprivileged youth to boating and watersports.

As Kyle states, “2026 and beyond is no longer just for us. It’s for Jason.”

Looking Ahead

In the next 5–10 years, Red Water Inc. aims to operate more than 20 companies under active management, with national and global reach. Long-term ownership remains the goal. Growth matters, but impact matters more.

Red Water is built to change industries, not flip assets. To build quietly. To execute relentlessly. And to prove that with the right people, discipline, and vision, companies can scale without losing their soul.